Polish Internet Revolution

According to a Google post, Poland is one of the few European nations to weather the economic storm and come out quite well. The article mentions that the economy is dominated by local family owned businesses, yet most of these have little to no presence online. The opportunity for internet marketers looks to be quite interesting; perhaps looking to Poland for small business customers could be a good move as less than half have an internet presence and I would bet that of that number even less are optimized.

Also large companies looking to enter new markets may want to consider Poland because 4 out of 5 Polish consumers are using the internet to search for information on products and services, and “Poland’s economy has kept growing and the streets of Warsaw bustle with well-dressed shoppers and the clatter of construction.”

This means that companies that wish to enter the Polish market and capitalize on the relatively unscathed economy need to be localizing their websites for the Polish language and culture. Optimizing your site for Google.pl would be a great start and getting in early will have a great effect on your future profits.

The article concludes with this “The Polish economy may ‘only’ rank 21st globally, but it’s clear that the country has a healthy appetite for making the internet an integral part of doing business and driving growth for the future.”