Link Building with Google Custom Search

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This International Link Building strategy is fairly comprehensive but if done right it can really be a great method to supplement your link building efforts.

Note: this is just one small portion of a comprehensive strategy.

Basically it’s a link filtering process that results in a list of high quality, relevant links that will have a high likelihood of linking to you. This will work for any link building strategy but since I am all about International I will skew this tactic a bit in order to stay on topic.

Step one is to go to SEO MOZ and go to the juicy link finder tool. I’m sure this is in most link builders tool box anyway, but if not it’s (~$79 bucks for an account). Set the number of returns to 200, Type in your keywords. Download this list to excel. Do this for as many keywords as you like (the more the merrier)

Step two; Set up a Google Custom search Engine. Copy all your URLs into your custom search, set it to “only the pages that I have entered”. Or you could enter them in at the domain level to search each site in its entirety. Now you have a “Googlable” list of highly relevant pages or sites that mention your keywords and have high page ranks, as well as carry a significant authority. If you are targeting a specific language or doing international link building, go into “regular Google” and set your language preference. Then in your new custom search you can type in your language and pull up only high quality relevant sites in your target language. Try these queries that are meant to find sites that allow you to submit a link, or ad a url to their resource list.

“suggest * link” OR “suggest * a * link” OR “suggest * site” OR “Suggest * a * site” OR “suggest * url” OR “suggest * a * url” OR “add * link” OR “suggest * an * url” OR “add * a * link” OR “add * site” OR “add * a * site” OR “add * url”

“add * a * url” OR “add * an * url” OR “submit * link” OR “submit * a * link” OR “submit * site” OR “submit * a * site” OR “submit * url” OR ” submit *a * url” OR “submit * an * url” OR “favorite * links” OR “cool * sites”

“cool * places” OR “directory” OR “directorys” OR “directories” OR “recommended * links” OR “sites we recommend” OR ” * industry * resources” OR “favorite * sites” OR * our * favorite sites”

I realize that some of these are redundant but this is meant to be a catch all. Once you search the queries, go through each link one by one and use your normal discretion to pick your “even juicier links”.

What you should be left with is a sizable list of highly relevant authoritative sites that have a high probability of linking to you. Now you should organize your list based on the type of link that makes the best sense for each link.

For example; you may have some links from sites that except article submission. You could have some blogs on the list, there could be some sites that would make good link exchange partners or there might be sites that warrant you to personally contact for a link.