Google lifts Ban for third party bidding on branded keywords in Europe

The European court of Justice ruled that the sale of advertising for branded keywords does not amount to trademark infringement.
This will benefit Google in adwords revenue as well as third party resellers of big brands products.

Does this hurt the branding of large companies like Louis Vuitton?

This could diminish branding in search results for these large brands but they can counter act this with a cohesive search marketing strategy.
Firstly these large brands usually have powerful websites that dominate the natural search rankings for any branded keywords, if they optimize correctly they have the upper hand in organic search.

Coupled with an aggressive Pay Per Click campaign they could have a lower CPC (Cost Per Click) if they properly optimize their landing pages. This gives them a prominent position for a search query in that they will have the top results form a PPC standpoint as well as solidifying that dominance with premier rankings in the natural search results as well.

This dominance of the search results real estate should establish them as the owner of that brand.

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Polish Internet Revolution

According to a Google post, Poland is one of the few European nations to weather the economic storm and come out quite well. The article mentions that the economy [...] Continue Reading…

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Google GPS Voice Command

Google announces voice command for GPS navigation for French, German, Italian and Spanish.

Now much of Western Europe can enjoy using voice command for Google GPS in their native language [...] Continue Reading…

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Google Virtual Keyboard – International SEO Impact

Google announced their new virtual keyboards in a post here. This is to give searchers more flexibility to search in their native language with their respective alphabets.

This makes it [...] Continue Reading…

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Goodby Google China

 
Google redirected google.cn to google.com.hk or Google Hong Kong.
 
Interestingly enough the .cn was a traditional Chinese database and the .com.hk is simplified Chinese. This is now virtually [...] Continue Reading…

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  • David Isaac Lewallen

    Hi and Welcome. My experience is in optimizing the web presence for fortune 1,000 companies for online marketing disciplines including International Web Marketing Strategy, Web Development, SEO, PPC, Usability, Analytics and Social Media.
    contact me for information on how I can help optimize your web presence.